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3/22/2016 - High Point Market

High Point Market - Announces New Buyer Tours for Spring Market 2016

High Point, NC, March 22, 2016 – The High Point Market Authority (HPMA) has partnered with Soft Design Lab and Adorno Magazine for the production of two new buyer tours for Spring Market (April 16-20, 2016). Developed with the intent of bringing new buyers to Market, each tour includes a multi-day schedule of showroom visits, educational events and networking opportunities, designed to provide participants with a multi-faceted, comprehensive view of the millions of square footage that is High Point Market.

Returning for its third Market, the “VIP #HPMKT Experience” is produced and hosted by industry experts Deb Barrett and Jackie Von Tobel of Soft Design Lab, an online base camp and creative community dedicated to providing advanced education on soft furnishings design and business. The 6-day, 5-night tour is geared towards those new to Market or who haven’t been within the past few years. Including four star accommodations, private luncheons and dinners, a multitude of showroom presentations, a daily educational schedule and a plethora of social and networking events, the tour provides a thorough and comprehensive introduction to Market.

Maria Kovach of Simply Stated Interiors joined the tour for Fall Market 2015. “I can’t imagine doing a first trip any other way than with Jackie and Deb. They were amazing. The trip was well orchestrated; the venues were well thought out. I was able to meet vendors and establish business relationships that I hadn’t considered prior to this trip.”

New for this year, the “Elevate Luxury Design Tour” is produced and managed by Adorno Magazine, an online luxury interiors magazine featuring shoppable photos of luxury interior design from famous interior designers. The 4-night, 3-day tour is geared towards the luxury design community. It will feature eight elite, million-dollar designers - Eric Cohler, William T Baker, Kevin Isbell, Joy Moyler, Greg Natale, Michelle Nussbaumer, Lonni Paul, and Michael Tavano – plus about 30 other luxury designers from around the U.S. The tour will include an invite-only gala hosted by Universal Furniture, a slew of showroom tours by sponsoring exhibitors and several educational events.

“We are so excited to partner with High Point Market for this first-of-its-kind luxury-focused tour,” commented Sara Ledterman, editor of Adorno Magazine. “It will be a delight to introduce these designers to High Point Market and share with them how it can help their businesses!”

Information about the VIP #HPMKT Experience with Soft Design Lab can be found at www.softdesignlab.com/hpmkt-experience/. Follow the tour’s experience during Market through the Soft Design Lab’s social media and via the “#hpmktVIPtour” hashtag. Information about the Elevate Luxury Design Tour with Adorno Magazine can be found at www.elevatedesigntour.com. Follow the tour’s experience during Market with the “#ElevateHPMKT” hashtag on social media.



About the High Point Market Authority
The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on social media using the hashtag #hpmkt.

About Soft Design Lab
Soft Design Lab, www.softdesignlab.com, is an online base camp and creative community dedicated to providing advanced education on soft furnishings design and business to designers and manufacturers. Through their live events, tours, online and on demand learning and reports; they combine inspiration with information and education to give professionals all of the tools and skills necessary to master the art of soft furnishings. Founded by leading industry experts Jackie Von Tobel and Deb Barrett, Soft Design Lab builds a bridge between designers and manufacturers to highlight new product, emerging trends, and starts the conversation to promote better communication and profitable relationships.

About Adorno Magazine
Adorno, www.adornomag.com, is a premium shelter publication featuring the most prominent homes with a more elegant digital reading and interactive shopping experience. They engineered an organic reading experience on an entirely new technology platform. Adorno brings its readers: homes by the country’s most brilliant designers, detailed images by world-class photographers, advice from interior design experts and exclusive products by talented artisans. They include unique artisan and to-the-trade products that embody the sophistication and the mastery we expect from people who live and breathe their craft. Live stylishly. Decorate brilliantly.



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